Werther's
Werther's is steeped in nostalgia, from their handcrafted caramels to their branding centered around the family unit. But Werther's is also not favored by anyone younger than 50 because of their outdated feel.
This rebrand repositioned Werther's in the coffee aisle and at eclectic coffee shops- A millennial haven and the ultimate pairing with a spiced latte.
